Next Iron Chef Gripe

So, Next Iron Chef: Superchefs has been an addiction for me since the first episode. I love it. Seeing these celebrity chefs get thrown into ridiculous situations and getting flustered seems to humanize them and bring them to a level in which we understand them better.

My complaint is the unnecessary commercialism in this show. We had a sudden death showdown with two Kikkoman products, now we had a battle in Kitchen Stadium with the secret ingredients of Town House crackers and Entwine wine products. Do we really need to see this? I mean, there was a commercial for these products two minutes before the finale of the show. It bothered me and I felt dirty after watching this show. It's like I'm being used as a consumer whore. I predict that in the finale, they'll be cooking with Big Macs and Twix.